top of page

ABOUT US

Dorthy Parker once said -  

'Creativity is a wild mind & a disciplined eye' and that is what we at 'The Aesthetic Frame' take the most pride in.

​

Meet Our founder, Shreyashi Debnath, the mind, eyes & soul behind The Aesthetic Frame.

Abstract Paint
AKP_5382 copy.jpg

Her expertise in varied fields of art & in-depth knowledge of visual creativity led her to birth her own venture where she dreams of providing all brands with the very best of tailor-made services they require. Her design sense, relatability, openness & experience with lights, camera, props and moods is what makes her stand out from the crowd and best suits her client’s needs, wants & budget. Having the experience of a brand manager handling multiple brands has helped me to garner immense knowledge about managing teams and artists, bringing them in the same page with the idea and deliver the best of everyone’s skillsets to present an aesthetic outcome.


The Aesthetic Frame aims to be a one-stop platform for any form of visual content, such as Apparel Photoshoot, Advertisements, Catalogue Shoot, Campaign Shoots both indoor and outdoor, along with vlogs and Fashion Videography, which is specifically tailor made for every client/brand keeping in mind the client’s taste, the brand aesthetics, mood, budget & so on.  

 

The company is a visual representation of her ideas, which in return inspires brands to be path breakers in whatever they do.

​

​

Know the Founder –  

Creative:

Shreyashi found her flair for creativity at a very young age of 12, when she started her career as a professional dancer. After learning Indian classical dance forms, along with Salsa, Hip-hop and other Contemporary dances, from the age of 2. Her flair for the arts led her to become a Model and eventually a Television Actor, where she learnt more about lights, camera, set, mood and other nitty-gritty details of how the visual Arts and Entertainment Industry works.  

Accolades:

Some 200 certificates and 40 medals later, she figured that she wanted to follow her passion for creativity and that is how she entered the world of art.   

Education:

Shreyashi, who majored in Biology from the very renowned South Point High School, landed at one of the most prestigious Institutes of Designing – NIFT, as a Fashion Communication Graduate! That's where her ideas and vision took shape. 

International Exposure:

She grew fond of styling & her outstanding performance therein, took her to Thailand for a year to learn from the only diverse International Stylist & Art Director, Harshad Gadhvi, where she got massive international exposure. She has worked with eminent multinational brands like FBB, Central, Levi’s, and also New York Fashion Week AW’19 to name a few & collaborated with renowned photographers from all around the world, such as Tom Hoops, Lev Effimov, Nadir Firoz Khan, Priyank Khandelwal, Akula Madhu and seeped in a lot of knowledge about culture and diverse aesthetic.   

Founding Aesthetic Frame:

As her aspirations soared high, her roots called out to her. Back home in Kolkata, she gathered a lot of work experience with renowned brands in the city as a Brand Manager and thus began her own journey with her brain-child, The Aesthetic Frame!  

Like Shreyashi says,  this is just the beginning of a long journey of association & great work to create a history of disruptive visual representation

Brands we have worked with

WNW

INDIAN SILK HOUSE

V-CUT BLOUSES

KAROMI CRAFTS

STRAAVI

CENTRAL

FBB

LEVIS

JOHNY WAS

GINI AND JONY

SANIA MASKATIYA

ZAHA ELAN

MUSCARI

ROUCHE

MAHA PARA KHAN

bottom of page